How Leading Dental Clinics Get Ahead

The dentistry world is competitive, but it’s also ripe with opportunity. Due to the aging population and growing awareness of the importance of oral health, the dentistry industry is on course to grow considerably over the next few years. According to one market report, the market for dental services will grow from $595 billion in 2025 to a whopping $755 billion in 2029.

With that said, while there’s plenty of lucrative pie on the table, it doesn’t automatically mean that a dental clinic will get its slice just because it’s there. The competition is too strong for that. To get ahead, dental clinics must put themselves in contention. So, how can they do that? Let’s take a look at how the leading dental clinics put themselves ahead of their competitors. 

Streamlining the Patient Experience

Dental patients have higher standards than ever before, and that extends beyond the standards of the treatment they receive. They expect that all aspects of their experience will be as convenient as possible. Leading dental clinics integrate technology wherever possible, making it straightforward for patients to make and manage appointments, pay their bills, and complete intake forms online at a time and place that suits them. This empowering of the patient also helps free up staff time, allowing them to focus on other, value-adding tasks. 

Widespread Marketing 

Even the best dental clinics need to invest in marketing. After all, if no one knows that you’re there, then there’s only so much success that you can expect. Dental marketing falls into three categories: online marketing, community marketing, and referral marketing.

Online marketing involves investing in SEO (and increasingly, AEO — Answer Engine Optimization) and social media marketing. Community marketing typically involves hosting local events, sponsoring teams, and other initiatives that target the local population. Referral programs help to bolster word-of-mouth referrals, for instance, by offering both parties discounts on treatment. 

Achieving Exceptional Results

Of course, while there are many effective dental marketing strategies that can help to get a clinic’s voice heard, there’s no substitute for clinical excellence, which forms the foundation of a dental clinic’s success. The leading clinics utilize proven treatment strategies that deliver consistently high outcomes, such as using Bond Force dental adhesive for durable, reliable bonds and choosing high-quality composite resins for repairing chips. The best clinics proactively foster continued improvement, ensuring that they’re delivering the latest and best treatment solutions. 

Ultimately, it’s the quality of the treatment that determines whether a patient comes back (and whether they recommend the clinic to their friends/family), so the best clinics make sure it’s non-negotiable. 

Investing in Staff

Finally, the best clinics work to keep hold of their staff. With the dental industry experiencing a skills shortage, it’s more important than ever that clinics focus on boosting employee retention. This not only keeps the standards of care high, but it also helps to foster trust with patients, who much prefer to work with the same dentist. It can also have a noticeable impact on the bottom line, given the cost of replacing a departing dentist.