Planning Your Trade Show Attendance From Before The Beginning To After The End

Scoring a trade show attendance is a great feeling, but it’s only the beginning of your strategy. From there, you have to be willing to pull out all the stops to make a real name for your brand. Not only can it score you excellent PR, but you can win new customers and clients right there on the show floor if you play your cards right.

Set The Stage With Pre-Event Marketing

Start building the hype long before you step out onto the show floor. Get on social media and start building awareness about your attendance, fostering anticipation with hints of what you’re going to be offering at your booth, and be sure to work with official accounts running the trade show, as well as other attendants. Everyone wants the show to be a success for all involved, so they’re a lot more likely to collaborate and signal boost.

Plan Your Pitch

You should make sure that your attendance is built around a specific goal or message, then make sure everything supports that end. If you’re showing off a new product, then give it the most space and prepare brochures to help people get acquainted, alongside short demos and clear steps, such as sign-up sheets for pre-order availability, so that you can build your leads there and then.

Rep Your Brand With Style

Finding a good placement is important when it comes to foot traffic, but great booth design is an even bigger draw. With the help of a trade show display builder, design a display that communicates your brand and highlights the product you’re showing off or the reason that you’re there. Translating your brand identity into an intentional space can help you stand out from the more generic booths and stands that might otherwise fill the space.

Show Confidence On The Floor

Feeling the scrutiny of the crowds can be a nerve-wracking experience, but you have to make sure that you’re able to display the confidence, energy, and focus that wins individuals over. Bring your best salespeople, ensure that your body language is open, and have your pitch practised, with answers for the most likely or common questions. Be sure to actively listen to your booth’s visitors so that you’re able to apply the facts and benefits you’ve memorized to fit their needs.

Get Ready For The Post-Show

Once the show is over, you’re not done yet. You should have hopefully gathered the contact details of leads that you can reach out to. Turn those connections into opportunities and start as soon as the next working day after the show. Segment them by interest and readiness, and follow up by recalling specific points you talked about, recommending products, content, or follow-up calls to help things along.

If you want to make the most out of your trade show attendance, then you have to be willing to start putting in the work way before it begins and keep it up long after it ends. That’s how you squeeze every drop of growth from these events.